Telecall Pvt. Ltd. helps technology startups’ marketing strategy by identifying
target customers & market segmentation using the application scenario tool. Marketing
strategy has become one of the most complex areas within a firm. While its main role is
to create value for customers and capture a share of that value for the firm, a number of
changes in the market -new players, technology shifts, explosion of media and channels,

Develop market segment candidates for your product

The process of determining the target customer for an innovative product differs from the process used in a more established marketplace because the latter process is based on already existing product categories. A startup’s product is assumed to be innovative and potentially disruptive to the marketplace. And so, determining the target customer requires a more qualitative approach. CRM process that help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives;